Location: Phoenix, Arizona
Camera: Canon EOS 5D
Steps Involved: Client communication, write
Total Cost: $3300 (Feature video plus 6 patient testimonials)
Patient Testimonial Videos
The Story of Budd Orthodontics
Capturing patients in their own words speaking about Dr. Budd and the practice contributed to the fun and authenticity of the feature piece.
No scripting or teleprompting were used but we wrote a rough script/storyline which was used to design the questions for interview purposes. This process gave us a guideline for the story but enabled the interviews to sound real and credible.
Patient Testimonials were repurposed to create several mini-stories which enhanced the website overall and contributed to their content marketing efforts.
The office has been completely redecorated and an update to this story is planned for the near future.